Mirakl, the French SaaS giant renowned for its cutting-edge marketplace solutions, is doubling down on artificial intelligence (AI) as it targets surpassing £155 million in revenue by 2025. The company’s strategic focus on AI underscores its commitment to staying ahead in an increasingly competitive digital commerce landscape. With a valuation of £2.75 billion since 2021, Mirakl has already demonstrated impressive financial performance, reporting an annual recurring revenue (ARR) of £137 million for 2024—a robust 15% year-on-year increase.
The transformative power of AI in e-commerce cannot be overstated. From optimising logistics to enhancing customer experiences and streamlining advertising efforts, AI is reshaping the industry at breakneck speed. Mirakl recognises this shift and is positioning itself as a leader in integrating AI into its platform. In 2024 alone, the company processed a staggering £8.7 billion in gross merchandise volume (GMV), reflecting a 30% surge compared to the previous year. According to Adrien Nussenbaum, Mirakl’s co-founder and co-CEO, “2024 was a landmark year, and we’re leveraging that success to drive even greater achievements in 2025.”
Beyond Marketplaces: Exploring New Horizons
While Mirakl remains synonymous with its flagship marketplace software, the company is actively diversifying its offerings. Two emerging products—Mirakl Ads and Mirakl Connect—are set to become pivotal contributors to future growth.
In December 2024, Mirakl acquired Adspert, a prominent adtech firm, bolstering its retail media capabilities. This acquisition strengthens Mirakl Ads, enabling retailers to capitalise on website traffic and maximise return on investment (ROI) from advertisements. Simultaneously, Mirakl Connect is evolving to deliver enhanced services tailored for advertisers and sellers, utilising AI to refine ad management strategies and execution processes.
A Bold Leap in AI Investment
Mirakl’s AI ambitions are nothing short of extraordinary. For 2025, the company plans to allocate resources equivalent to its total AI spending over the last three years combined. This substantial investment aims to embed AI more deeply across all Mirakl solutions, driving automation, improving efficiency, and scaling operations seamlessly.
Currently, 50 of Mirakl’s 300 engineers are exclusively dedicated to advancing AI projects. The team is fine-tuning models like Meta’s Llama, OpenAI’s ChatGPT, and Mistral’s 7B to address specific challenges faced by e-commerce businesses. Philippe Corrot, co-founder and co-CEO of Mirakl, emphasised, “Our dual mission is clear: attracting new clients while empowering existing ones with data-driven tools to grow their marketplace revenues. AI lies at the core of this vision.”
Transformative Innovations Through AI
Mirakl’s dedication to AI innovation has already yielded tangible results. In 2024, the company launched Catalog Transformer, an AI-powered tool designed to automate catalogue management. This solution allows businesses to efficiently manage product listings and optimise content, saving both time and resources.
Internally, Mirakl harnesses AI to boost workforce productivity. Over 80% of employees now use generative AI tools daily, resulting in the creation of over 50 AI-powered assistants. These tools assist with tasks ranging from data retrieval and document translation to analysing customer feedback and interpreting client metrics, fostering smarter decision-making throughout the organisation.
Mirakl Investment – What Lies Ahead?
As the e-commerce sector grows increasingly competitive, Mirakl’s aggressive AI strategy positions it as a trailblazer in the field. By prioritising automation, data-driven insights, and retail media expansion, the company is poised to redefine online business operations.
The massive AI push planned for 2025 is expected to accelerate adoption rates across Mirakl’s platform, setting new standards for marketplace technology. With its unwavering commitment to innovation, Mirakl is not only aiming to exceed the £155 million revenue milestone but also to revolutionise the way businesses thrive in the digital age.
